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|Posté le: Ven 7 Sep - 05:58 (2018) Sujet du message: The company has been making signi
|Few consumer goods companies have created the kind of returns on par with Nike The company went public in 1980 and has returned -- inclusive of dividends -- over 57,000%.
With that success, however, comes the law of large numbers. Sporting a market capitalization of $110 billion, it's Nike Air Pegasus 89 Mujer tough to assume that Nike can reasonably grow anywhere near as fast as it once did. Does that mean that smaller upstarts -- like today's Nike Air VaporMax Womens challenger, Skechers - are better buys?It's impossible to answer that question with 100% certainty. But by viewing the matchup through three Nike Air Max 95 Femme different lenses, we can get a better idea of what we're getting if we pay for shares today.
Sustainable competitive advantage
We'll start with the hardest -- and most important -- variable to analyze: a company's sustainable competitive advantage. This is often referred to as its "moat", and we have an entire page devoted to examining moats here.
Because just about anyone can make shoes and other athletic apparel, the only real moat companies like Nike and Skechers have comes from their brand value. In that respect, Nike is the clear winner. According to Forbes, Nike Air Max 90 Damen Pink Nike's brand is the 16th most valuable in the world -- and first among apparel companies -- worth almost $30 billion.
That brand value Nike Roshe Run Mujer has been extremely important on the international front, where the bulk of Nike's growth is currently coming from. Sales were up significantly Nike Air Force 1 Mujer in Europe, the Middle East, and Africa (19% growth), China (24%), and Asia Pacific and Latin America (13%). North American sales, on the other hand, have been lagging; but the company's most recent quarter suggests that those concerns could be disappearing soon.
While Skechers' recent earnings forecast has investors worried, those are short-term concerns. Management's tempered forecast for the coming quarters has more to do with the timing of order shipments than slacking demand, but that didn't stop investors from bidding the stock down significantly Nike Air Max 90 Femme last month.
The company has been making significant strides in terms of its brand value, and has clearly found a winning formula with consumers. Nike Air Presto Damen In fact, in 2016 Brand Finance rated Skechers as one of the fastest growing brands in the apparel industry, gaining 93% in value in just one year, and totaling $2.6 billion at the time.
That said, at the end of the day, this is really about the overall value of each company's brand, and Nike's is a clear winner.Next, we want to get an idea for how well these companies would do if there were an economic downturn today. Obviously, people are going to be needing shoes and -- probably -- athletic apparel no matter the economic climate. That said, most people will tighten their purse strings and delay those purchases if they feel like times are really tight.
How well could Nike and Skechers Nike Air Huarache Femme withstand such a period? And is either of them in better shape to weather the storm? Companies can be broken down into three groups when evaluating Adidas Superstar Femme Bleu this metric, all loosely based on the writings of trader and best-selling author Nassim Taleb: fragile, robust, and antifragile. You can read more about what each mean here.
Keeping in mind that Nike is valued at over 20 times the size of Skechers, here's how they stack up.