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|Posté le: Mer 12 Sep - 04:10 (2018) Sujet du message: auto-lacing shoe for athletes,
|There’s a quick but memorable moment in the 1989 movie Back to the Future II where Marty McFly, an American teenager Nike Roshe Run Femme transported decades forward to 2015, encounters a futuristic pair of Nike hightop sneakers. He slips his feet into them, and to his amazement, they Nike Air Max Command Womens automatically cinch, the laces tightening around his feet.
For a lot of sneaker fans, this idea—of auto-lacing sneakers—never left their heads. Finally, in the real 2015, Nike made the announcement they had waited decades for: It would release actual auto-lacing sneakers.
The Nike Mag, the precursor to the HyperAdapt.
Even 26 years later, the Nike Mag, as the shoe became known, was still futuristic. Despite the many other advances in technology since the 1980s, our most efficient mechanism for lacing up sneakers remained our hands. But Nike Free 5.0 Femme Nike had made the shoe real—for the most part anyway. When the Mag came out in 2016, it was only released in extremely limited quantity, in partnership Nike Air Max 2017 Womens with the Michael J. Fox Foundation for Parkinson’s Research (named for the actor who played McFly, who is an activist and sufferer of the disease). And they Nike Air Max 2016 Mujer closed much less quickly than the version in Back to the Future II.
Still, the Nike Mag led directly to an auto-lacing shoe for athletes, called the HyperAdapt 1.0, which Nike intended for a bigger release. The auto-lacing technology, it turned out, had been a decade in the works, requiring a lot of testing along the way. The company kept at the concept not just for nostalgia’s sake, but also because it had come to believe that such adaptive footwear held a huge amount of potential in sports.
But there was no prior example to Nike Air Max 270 Mujer follow for how to build the shoes. Nike had to figure everything out itself. It had to innovate.
Nike had tapped a newcomer to the company, an engineer www.denisbensimon.fr named Tiffany Beers (paywall), to lead the project. She worked on it amid her other assignments, without a deadline or a specified budget.Beers, who left Nike Nike Air Max 90 Mujer in 2017 for a brief stint at Tesla, described the process to make auto-lacing real at a May 3 conference held by Footwear Distributors and Retailers of America (FDRA). There were plenty of daunting hurdles, but in each instance, she and her team were able to come up with creative and inventive ways to get over them.
Beers framed the story of how Nike built its futuristic, self-lacing sneaker as a series of six questions, describing her intensively collaborative process for addressing each oneThe most obvious challenge Nike Nike Air Max 90 Mujer Rosa faced was how to pull the laces to close the shoe. Beers’s background is in plastics engineering, which means she’s versed in things like injection molding. Adidas NMD Damen She knew nothing about motors, which seemed a necessary part of devising a solution. So she reached out to people who did.
We started doing technical bake offs. What that was, was I would reach out to the engineering firms or vendors or people that would potentially want to work on a project—even though I didn’t know what the problem I really wanted to solve was. I want you to pull a lace: How are you going to do that? I would reach out to these vendors and ask them to quote on it. How long would it take you? How would you go about Adidas ZX Flux Femme it? And what would it cost me?